What this policy covers

AMF respects and values your privacy. That's why AMF has established this Privacy Policy - so that AMF can disclose what information AMF collects about you and how AMF use, store and disclose such information. AMF want to help you make an informed decision about whether or not to share your information with AMF.

AMF reserves the right to revise, modify, add or remove provisions to this Privacy Policy at any time. In the event that AMF do so, AMF will notify you in accordance with the notice provisions of AMF' Terms of Service. Take note of the 'Last Updated' date listed at the foot of this Privacy Policy. If AMF make changes to this Privacy Policy, AMF will update that date to notify you of the date of such changes. By continuing to use www.amfws.com ("the Website") after receiving notice of the updated Privacy Policy, you acknowledge that you have read and understand the revised Privacy Policy.

Capitalised terms in this Privacy Policy have the meaning given to such terms in AMF' Terms of Service.

How does AMF collect information from you?

AMF collects information from you when you send it to AMF directly by filling out forms on AMF' Website (including any application you may make for Services or the Software), corresponding with AMF by e-mail, writing to AMF by post, or speaking to AMF by telephone. AMF also collect information from you when you browse the Website and use the Software, as set out in detail below. Some of the methods AMF use to collect data are automated and will take effect automatically as you navigate the Website and/or use the Software.

What information does AMF collect?

Personal Information.

Personal information means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person ("Personal Information").

AMF may collect the following Personal Information from you: name, address, telephone number, postal address, e-mail address, IP address, information about the type of browser you use, your operating system, the screen resolution of your browser, your ISP, which pages you view on the Website and the time and duration of your visits to the Website and, if applicable, company name, postal address, telephone number, e-mail address or tax ID number as well as similar information concerning technical contacts, marketing contacts, and executive contacts within your company or organisation.

User Communications.

If you communicate with AMF, AMF may collect information relating to that communication whether it takes the form of e-mail, letter, forum posting, testimonials or any other form of communication between you and AMF or submitted by you to the Website (collectively, "User Communications").

Non-Personal Information.

AMF also collect data in a form that does not, on its own, permit direct association with any specific individual. AMF may collect, use, transfer, and disclose non-personal information for any purpose.

How does AMF use and store the information it collects?

As a general matter, AMF may use the Personal Information you disclose to AMF to improve and provide the Website, the Services and AMF' other products and services, and for the specific purpose that you gave AMF your Personal Information. More specific details on how AMF use your information follows below.

AMF may use Personal Information to create and authenticate your account, to process transactions you request such as software license purchases in order to perform any contract you have entered into with AMF, to provide you with customer and technical support and to communicate with you about your account and AMF' products and services.

The Personal Information you provide to AMF allows AMF to provide you with the newsletters and mailing lists that you have signed up for with AMF. If you do not want to be on AMF' mailing list, you can opt out at any time by changing your settings in your 'My Details' page within the client area.

AMF may also use Personal Information to offer, market or advertise to you AMF products and services. While such AMF products and services may reference, incorporate or include third-party products and services, AMF will not use your Personal Information to independently offer, market or advertise third-party products and services unless AMF first obtain your consent to do so.

From time to time, AMF may use your Personal Information to send important notices, such as important product updates and communications about purchases as well as changes to AMF' terms, conditions, and policies. Because this information is important for your interaction with AMF you may not opt out of receiving these communications.

AMF may also use your Personal Information for any other legal purpose stated in this Privacy Policy, and any other purpose for which you have given AMF express consent.

Where you consent to AMF doing so, AMF may use your Personal Information to send you direct marketing communications. Should you ever choose to 'opt out' of receiving such communications AMF may retain your Personal Information on file to ensure that AMF do not continue to target you with communications of the type that you have asked AMF to cease sending to you.

AMF limits the use of Personal Information to the purposes identified in this Privacy Policy and for which you have provided explicit consent. In accordance with established policies and procedures, AMF retains Personal Information only for as long as necessary to fulfil the stated purposes, unless it is required by law for a different period or AMF has the consent of the individual.

In accordance with established policies and procedures, AMF will periodically destroy or erase any Personal Information that is no longer needed.

AMF may use User Communications in the same way as AMF uses Personal Information. If you communicate with AMF for a particular purpose, AMF may use your User Communications for that purpose. For example, if you contact AMF for technical support, AMF may use your communications to provide technical support to you.

AMF may use Server Information to provide you with technical support services and to maintain, evaluate, improve and provide AMF products and services. AMF may also use such information to investigate unlicensed (and therefore unauthorised) uses of AMF' software.

How does AMF disclose the Personal Information it collects?

Except as disclosed in this Privacy Policy, AMF does not share your Personal Information with unaffiliated third parties other than as set out in this Privacy Policy. AMF will never disclose your Personal Information to an unaffiliated third party for the purposes of e-mail or other marketing unless AMF first obtain your consent to do so.

AMF cannot be responsible for protecting your Personal Information if you share such information in publicly available sections of the Website such as the user forums or testimonials section. You should use your own judgment in disclosing this information on the Website.

In the event that AMF is purchased by another company, merges with another company or has a substantial portion of its assets purchased by another company, AMF may share your Personal Information with that company. In such an event, AMF will notify you in accordance with the notice provisions of the Terms of Use.

AMF may share your Personal Information with third parties as permitted or required by applicable law, by a court order or by another judicial or governmental request. AMF may also disclose your Personal Information if AMF determine that such disclosure is necessary to protect AMF's rights and remedies or is necessary for national security, law enforcement, or other issues of public importance. Such disclosures could take place in the context of an investigation or to prevent or take action against illegal activity, suspected fraud, situations involving potential threats to the physical safety of any person, violations of AMF's Terms of Service or other AMF agreements, or as otherwise required by applicable law. Where this is the case AMF will endeavour to give you notice of such disclosures, to the extent that AMF are lawfully permitted to do so.

AMF may disclose your Personal Information to affiliated third parties that assist AMF in providing maintaining, evaluating, improving and providing the Website, the Services and any other AMF products and services. AMF may disclose your Personal Information to affiliated third parties for the purposes of offering, marketing or advertising AMF products and services to you (such AMF products and services may reference, incorporate or include third-party products and services). In such an event, AMF will take reasonable measures to prevent such affiliated third parties from using your Personal Information for other purposes.

Does AMF use cookies and web beacons?


Yes, AMF uses cookies to distinguish you from other users of the Website and to improve your overall experience. When you use the Website, certain information may be stored locally on your device using 'cookies' or similar technologies such as objects stored in the device's local storage. A cookie is a small text file used to store limited information about the user of the device. They help AMF to identify how AMF' users use the Website, and so that AMF can continue to develop and improve it.

Cookies do this by storing information about your preferences on your device, including the device model, manufacturer, screen resolution, device capabilities, service provider, country and city location data. AMF uses the following types of cookies:

  • Strictly necessary: These cookies enable AMF' Website to function correctly and deliver the services and products you have requested.
  • Performance & Functionality: These cookies are used to enhance the performance and functionality of AMF' Website but are non-essential to their use (for example, AMF uses cookies to remember your preferences on the Website). However, without these cookies, certain functionality may become unavailable.
  • Analytical: These cookies collect information that is used either in aggregate form to help AMF understand how the Website is being used or to help AMF customise the Website for you. In particular AMF use the Google analytics cookies. For more information about Google's privacy policy, please visit http://www.google.com/intl/en/policies/. If you do not wish to allow the use of Google Analytics cookies at all, Google provides an opt-out plug-in for most common website browsers http://tools.google.com/dlpage/gaoptout.

By using the Service, you accept the use of cookies in accordance with this Privacy Policy.

Your cookie choices

You have the right to choose whether to accept or refuse cookies and similar technologies. You can exercise this choice by not accepting the Terms of Service and this Privacy Policy, however, please note that if you choose to do so, you will not be able to use the Service.

For more information about what cookies are and your rights to control cookies, please visit the third party educational resource www.allaboutcookies.org.

Web beacons

AMF does not use web beacons.

How does AMF protect Personal Information and other information about you?

AMF takes reasonable steps to protect any Personal Information AMF collects about you. Additionally, AMF may supply you with tools to evaluate the strength of the password you select for the Website. No security measures are foolproof, and AMF cannot guarantee the security of your information other than to take reasonable steps to protect it. In the event that AMF becomes aware of a security breach, unauthorised disclosure or inadvertent disclosure concerning your information, you agree that AMF may notify you of such an event using the notice provisions of the Terms of Use.

You are responsible for maintaining your account's security (as more specifically explained in the Terms of Service).

Information and access to your Personal Information

Based on what you have told AMF, AMF try to ensure that your contact information and preferences are accurate, complete, and up to date. You have the right to request access to and rectification or erasure of Personal Information or restriction of processing concerning your Personal Information or to object to processing as well as the right to data portability. AMF will comply with erasure requests as long as AMF is not required to retain the Personal Information by law and does not need to retain it for its legitimate business purposes. AMF may decline to process requests that are frivolous/vexatious, jeopardise the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made by creating a support ticket.

Your Rights

As a Data Subject you have a number of rights in relation to your Personal Information. These include your rights:

  • To ask AMF to confirm what (if any) Personal Information AMF hold relating to you and how that data is processed and used by AMF (often referred to as a 'Subject Access Request');
  • To have AMF rectify Personal Information which AMF hold about you that is inaccurate;
  • To have AMF erase Personal Information which relates to you if it is no longer necessary for AMF to continue to process it, or if AMF have no lawful basis to store, process or retain it (though AMF do have rights to refuse these requests in certain situations);
  • To object to AMF processing your Personal Information;
  • To be informed about the existence of any automated decision making and profiling of your Personal Information, and where appropriate, be provided with meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing that affects you;
  • To have AMF provide you with a copy of your Personal Information for transfer to an alternative provider of similar services.

Should you ever wish to exercise one or more of these rights you should contact AMF at support tickets.

Third party websites

AMF' Website may, from time to time, contain links to and from the websites of AMF' partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that AMF do not accept any responsibility or liability for these policies. Please check these policies before you submit any Personal Information to these websites.

What if you have questions, comments or complaints about this Privacy Policy?

Please feel free to direct any questions, comments or complaints regarding this Privacy Policy. It is AMF' policy to investigate and attempt to resolve all formal written complaints AMF receive concerning this Privacy Policy. AMF will cooperate with appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between AMF and an individual.

Last Updated: 10th April 2016